LinkedIn has around 310 million MAU, compared to 330 million on Twitter, 2.7 billion on Facebook or the 1 billion on Instagram.īut the audience is one of the most lucrative ones.įacebook, Twitter, and the rest are crowded and noisy. Sure, LinkedIn, when looking at Monthly Active Users (MAU), is not the biggest social network out there.
When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose LinkedIn.
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